I am a little excited this morning because on yesterday, I “scooped up” Jimmie Fair and we went out evangelizing a new idea that we have for Small Business Owners. This idea that we have now officially named the: Twitter + Phloss = Water campaign is geared specifically towards Small Business Owners. We wanted a way to connect physical “brick and mortar” business to what we are doing on a local level. This is a pretty witty idea (if I say so myself) because it takes Twitter and localizes it.
1. We introduce local Small Business Owners to Twitter through Phloss
2. We sign-up a whole City, or at least try to…
3. We partner with the local Publications to post a “Twitter Guide” that list all of our newly “Phlossed” Small Business Peeps…
4. The Community can access the Twitter Guide and find out who is Twittering, what they are Twittering about, and have the ability to connect via Twitter…
Keeping this model true to the Phloss ideals, 50% of all revenue raised goes to dig clean water wells in Africa. Sweet.
Business Owners have a tri-level package they can invest into: Noob, Maverick, and Hustle. Each Phloss package has it’s own pricing threshold and we keep it real easy.
On day one (yesterday) we signed up two “super savvy” small businesses, one that has been in business since 1914!! Probably making it the Oldest business within Twitter! Now that’s a milestone (if it’s true). I am pretty excited about it all… Phloss Evangelist, Jimmie Fair will be beating the canvas today to lock in some more businesses – we will see how it goes!